Myntra, a division of Flipkart, is a leading fashion retailer in India offering customers a wide range of merchandise through a mobile application. An analytics pipeline in Amazon Web Services (AWS) cloud processes customer data to make recommendations, present ads, and deliver other aspects of a tailored experience. Myntra deployed Alluxio to provide a virtual data layer connecting AWS S3 to the analytics pipeline to accelerate data access and enable faster customer response and interactive business intelligence.