Scaling experimentation in digital marketplaces is crucial for driving growth and enhancing user experiences. However, varied methodologies and a lack of experiment governance can hinder the impact of experimentation leading to inconsistent decision-making, inefficiencies, and missed opportunities for innovation.

At Poshmark, we developed a homegrown experimentation platform, Lightspeed, that allowed us to make reliable and confident reads on product changes, which led to a 10x growth in experiment velocity and positive business outcomes along the way.

This session will provide a deep dive into the best practices and lessons learned from successful implementations of large-scale experiments. We will explore the importance of experimentation, overcome scalability challenges, and gain insights into the frameworks and technologies that enable effective testing.

Video:

‍

Presentation slides: